Call Tracking & Analytics for Brisbane Tradies

If you can't measure which ad produced the job, you're guessing.

Most tradies measure marketing success by 'how busy was I this month?' That's not measurement — that's vibes. Call tracking gives you cold, hard data: which campaign, which keyword, which ad creative produced the phone call that turned into a $12,000 roofing job. When you can trace revenue back to the specific ad, you stop wasting money on what doesn't work.

Dynamic Number Insertion

Each traffic source gets a unique phone number that forwards to your main line. Google Ads callers see one number. Meta Ads callers see another. Organic traffic sees a third. Every call is automatically tagged with its source, campaign, and keyword — so you know exactly where your best jobs come from.

Call Recording & Scoring

Record calls to review quality — was it a genuine job enquiry or a supplier asking about an invoice? Score calls automatically based on duration, whether a booking was discussed, and whether the caller was in your service area. Filter out the noise and focus on real opportunities.

Revenue Attribution

Connect your booking system to your ad data. When a $15,000 bathroom reno is booked, the system traces it back to the exact Google Ads keyword that generated the initial call. Monthly reports show cost per booked job, not cost per lead — because a lead that doesn't book isn't worth reporting.